Frequently Asked Questions

At BOTH, We like transparency. This isn’t your typical Frequently asked questions section. This is the type of FAQ where we answer the day to day concerns you have. If you have any questions you’d like us to answer that aren’t already covered, please message

How much do you charge for a website?

Our website packages are a flat upfront fee of £699 plus VAT. This is the build cost for a fully functioning E-Commerce, trading website, with built in Loyalty scheme, appointment booking, social media links, and scalable to all devices, from phones to Macs.

Why is BOTH so in-expensive?

The process we use to build your website takes a certain amount of time and a lot of planning. Unlike other providers, we use a tried and tested, user friendly, easy to navigate framework that is very popular in the Jewellery industry, and which we know performs.  Meaning that with each new website we build, the framework is pre- created thereby shortening the lead-times dramatically. From here, we tune the design to incorporate your brand guidelines, including logo’s colour schemes, etc. This then gives you a unique design tailored to your business. Having a BOTH website is not an expense to your business, it is the most important investment that your business will ever make – a sales tool that should earn you money.

How long does it take to build a website?

It takes approximately 5 days to build a website from concept to going live, providing we have all the information from you. Generally speaking, the sooner you get us the information required on the contact, the quicker we can get you live.  Bespoke creations can take from 3-9 weeks to build.

How do we communicate throughout the website build?

At the commencement of the project, we will usually have an initiall chat on the phone or via Zoom to discuss the project. Once we get started, most of the communication will take place over email with your allocated developer, this is typically over whatsapp or via our support ticketing system. This makes the process a lot easier as we will have all of the information saved and can come back to it later. Once we’ve completed the design and have the site in Beta (testing mode), we will book you in for a 1hr digital marketing training session.  To assist in training and ongoing support, our video library is always here to assist.

What will you need from me?

Critical information which we will need you to start the project, is all on your contract, but some of the items are listed here:

  • Company details
  • Paypal logins
  • Payment gateway logins
  • Logo and colours – Brand guidlines
  • Content for the website e.g. text, PDFs etc
  • Staff Profiles
  • Klarna login (if used)
  • Trustpilot logins (if used)
  • Social media handles and logins
  • Current email/website login details

Some of this may be extractable on your current website, should you have one, in which case it can be transferred over to the new site.

Who hosts the website?

When we create your new E-Commerce website, we manage the hosting for you. We use the same hosting company for our own websites and for ALL of our clients. Each website is managed individually to avoid any security issues. Every website we build has unlimited bandwidth, 20GB of disk space, 2GB Ram and 99.9% uptime. WE host with only the very highest performing providers and have no plans to change this approach.  All of your data is also backed up daily in the very very rare occurrence that anything goes wrong.  This way we can recover within hours.

I don’t want to manage my website. Can you do it all for me?

Yes, we can arrange a maintenance package to suit your needs. This can range from 1hr per month to 40 hours per month and we can discuss a package that’s right for you.

Can I update the website myself once it’s been built?

Yes. We build the back end of the website to be easy to use and operate, meaning that you can update the website yourself, from adding new products to amending prices, its all very simple and easy to manage. We will give you the training and support to be able to make website amendments. We use an easy to use platform so you can add edit and delete content without paying us to do it for you.

I want have an email signup form on my website? How can we do this?

When we design your website, we’ll build in all the features you want, including an email sign-up form. 

What you will need is an email marketing platform such as campaign manage, or Mailchimp or Convert Kit. As you’re collecting customer’s private data it is imperitive to invest in a secure and reliable third party service such as those listed above. We can integrate this for you, however, these companies do charge for their software which will be a premium over and above what you pay for the website..

How many pages come with my website?

You can have an unlimited amount of pages on your website. Included in the monthly fee, we provide 10 pages, i.e. A homepage, multiple product pages, about us, contact us and a news page. You can then use whichever layout you choose for each new page you want to add.

Will you write the copy for me?

This is not included in the costs, however we have in-house copywriter available to assist,  this is normally charged at different band rates, for example 500 words, 1000 words, and 2000 words.

I don’t want to use WordPress can I choose something else?

No. We only use WordPress to build websites. We have used other platforms in the past but not anymore. WordPress is a platform that’s easily accessible for our clients to update themselves, it’s search engine friendly and it’s easy to integrate with third party companies. Being open source language, there are over 65,000 plugins available, which means that we can integrate it with pretty much any third party software that you wish to use.

I already have a website, how easy is it to change it?

If you already have a website we can use the content easily. This means we can build your new website whilst your other website is still live. Once we are ready to go live and you are happy with the new site, we can then swap the old site for the new one. It can take as little as 10 minutes for the new website to be visible. This means you will not even notice a dip in your traffic numbers.

Will my website be mobile friendly?

Yes. Your website will be fully responsive and will look great on all devices. We don’t charge extra for this. It comes as standard.  It is automatically designed to scale for tablets, PC, Mac’s and phones.

How long will it take to get to the first page of Google?

It depends. There’s no clear answer to this question as search engines change their requirements all the time. However, we have had clients get to the first page for their main keywords within 2 days of launching and we’ve had websites take 2–3 months for Google to show them on the first page.

However, there is no guarantee you will ever get to the first page of Google for your main keywords, some of your competitors might have huge marketing budgets or have been there for years.

Do I need hosting?

Yes. Hosting is like paying for space on the internet. We handle all of this for you and is included in your monthly subscription.

How much does hosting cost?

Hosting usually costs from £100 – £500 per year. It can cost a lot more depending on your requirements. Hosting prices usually increase the more website visitors you have, or the more technical a service you need.

Will you buy the domain for me?

We will handle the whole process should you need one. As long as it’s available for purchase, we’ll buy it for you and pay for the first year. We’ll send you an annual invoice for the renewal.

If the domain name costs more than the average of £10 we will expect you to cover the costs for the purchase and

Do you do SEO for my website when you build it?

Yes, we build the site with SEO in mind, so that you don’t have to.  This is quite complex and changes regularly, so we ensure our technicians are regularly updated with the latest requirements.

Do you offer help with marketing?

We offer a range of marketing packages to get you started on your web journey starting from £350 per month.

Some of our other clients pay over £2000+VAT per month for our marketing services. It really depends on how much work will be required and how much competition you have in your industry.

How do I know if the SEO is working?

We track your rankings using Analytical software. We get updates everyday and we’ll be able to see what’s working and what isn’t. We’ll send you a monthly report so you can see your traffic numbers and rankings. 

Will you meet with me face to face?

Rarely. All of our client meetings are done over Zoom or via the phone. It’s unusual that we meet people face to face nowadays due to technology.  It allows us to do so much in a small space of time and not waste time travelling.

Having said that, we are always happy to meet you in person if you really need us to but we’ll arrange a consultation price for travel and possible accommodation depending on the distance.

Do you setup my Facebook, Instagram etc?

No, you’ll need to have created these for yourself,. Social media is not a part of the web design process. We can however advise and assist to ensure the process is as smooth as possible.

Can I include my own products on the website?

Yes, the idea behind creating you a specific website is exactly for this purpose, we then give you the opportunity to include other brands that we have access to, in order to broaden your reach and offering.

Can I add new or different brands to my website?

Yes you can. You have the ability to manage brands in the dashboard (control centre). We can share tutorials to you so it’s easy to get to grips with the basics.

Is there a limit to the amount of brands I can showcase on my site?

No. We encourage the fact that you can sell and support as many brands on your website as you see fit. The only limit is the data storage within your site which is capped at 2GB, which is approximately 500 products. Should you use more than 2GB of storage we will request for you to either pay an additional hosting fee (data capacity surpassing the limit will be quoted at the time of requirement as server space and cost is not fixed) or Back On The Highstreet Ltd will delete enough files to bring your total storage back down below 2GB.

Can I enable Click & Collect on my website?

Yes. We will enable this feature for you.When a customer pays for the order, they will automatically receive an order conformation with collection details.

How does Click & Collect work?

A customer orders your products online through your website, selecting the option for pickup. After the customer pays for the order online, they will receive an order confirmation with collection details. The order details are communicated to you (the retailer) who prepares the order for collection.

Will my website look like the BOTH website?

No. The mainframe or skeleton of your website will be based on our website This template will be completely customisable in terms of your branding (typography, logos, imagery) and colour palette.

Will my website have any relation, reference or correspondence to BOTH?

The only single mention of BOTH will be at the very bottom of your website, stating that the site has been designed and created by © Back On The Highstreet 2021.

Do you upload all my products for me?

Not all of them. To help you get started, BOTH will upload up to 50 products for you, however you must submit the photography. We will require all images with stock/product information produced in Microsoft Excel containing details about each product such as category, weight, size, description, price etc. We will provide you with the stock form for you to complete and we will transfer it on the website for the 50 products only. After this, you have total control to add or remove products as you wish easily, using the dashboard control panel (CMS).